Friday, February 29, 2008

NPC #11

About the National Pastors Conference:

The conference is now sponsored by two publishers, Zondervan and Inter-Varsity Press. Knowing this the conference is really a chance for the publishers to sell books to pastors (granted at 50% off cover) and to showcase new and upcoming books and authors. I can not think of any breakout or general session that did not include a book to back up the topic. Every speaker was there to promote their newest(s). In all but the last general session we received several free books, trial CDs, magazine samplers and fliers. So under the guise of pastoral enrichment the NPC is really a very intricate and complex marketing gig.

Now, having said this, I must point out I was exposed to a lot of good resources and information with week. I learned a lot. I had a great time. I will go back. But lets call it for what it is, "The National Pastors Book Promotion and Sale."

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