Looking at some items we use everyday and how they have changed, Margret notices some trends that can carry over to the church.
CDs
47% of teenagers did not buy a CD last year. This had to do with legal and illegal down unloading of music.
Madonna restructures her contract to cover all aspects of her musical empire under one deal. A "360 degree" contract.
The way the music industry goes, go the publishing houses, goes the church goes.
Point: Culture is shifting fast. Things are changing.
What does this mean to the church?
What might have worked in the past, might not work anymore.
My M&Ms
You can have personalized M&Ms, your face on the box of Wheaties or your name put on the label of a Heinz 57 bottle. You can even make your own custom cereal.
Point: people are looking to have things customized and personalized.
What does this mean for the church?
Personalization leads to participation. People are looking for tactile experiences. Helping to create personalized ways for people to buy into faith pulls them into causes the church is passionate about rather than pulling them.
www.google.com
Google is an incredible tool, however they produce nothing. They did not create internet searches. They just found a way to make it work better. Google gives it employees the freedom to spend 20% of their time working on whatever project they want. It does not have to be spent doing their “work.”
Point: People are allowed to dream again.
This is a move from monologue to dialogue. They are creating a environment of innovation. A space needs to be made for people to fail.
Generic Brands
No-name brands are becoming sought after brands. People of seeking off brands, while still being brand savvy.
Point: People are no longer seeking branded churches. Renaming a church is to remove association and to make them more generic. e.g. “Northwest Community Church.”
Churches need to unveil their DNA or brand through story telling. These stories are lead/told by example where people are able to emulate them.
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