As a teaching Pastor I have been thinking and reading about how to make ideas stick in the minds of those I teach. Recently someone (shout out to Dave T.) recommended a book to me, it was called, "Made To Stick." This is a great book. The author brothers will be at the Willow Creek Leadership Conference in August.
More on the book later, but here is an example of what the book talks about and teaches.
Wow, this is a powerful message. Wonder what would happen if the church took seriously its message and its potential to STICK? Do you think it could change the world (again)?
(Interesting side note: Faith/Religion was not one of the ideas poo-poo'd in the above example.)
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